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How much do web agencies charge in 2026?

Our homepage claims at least 50% lower cost than typical agencies. Here is exactly where that number comes from — package by package, with published market rates and sources.

By Level UI

Every package we sell has a fixed, public price. To keep the "+50%" claim on our homepage honest, this guide puts those prices next to what German agencies publish for the same scope — landing pages, business websites, online shops, logos and custom builds — using independent market guides from 2025–2026. We benchmark against Germany because it is where senior-level agency pricing is most transparently published, and where much of our client base would otherwise be buying. On most packages, the real gap is a lot wider than 50%.

The comparison, package by package

PackageOur fixed priceTypical German agencyDifference
Landing Page€499€1,500 – €7,000−88%
Business Website€1,999€3,500 – €12,000−74%
Multilingual Website€2,399€12,000 – €35,000 (corporate sites)−90%
WordPress Starter€999€2,750 – €6,000 (25–40 h at published dev rates)−77%
Shopify Store€999€3,000 – €8,000 (starter builds)−82%
WooCommerce Store€1,499from €3,000 (small) up to €15,000+ (mid-size)−50% to −90%
Micro SaaS€2,499€16,500 – €45,000 (150–300 h at published dev rates)−92%
Logo Package€299from €1,000 at agencies (freelancers €300 – €1,400)−70%+
WordPress AA Remediation€799€4,400 – €12,000 (40–80 h at published dev rates)−90%

Published ranges come from the independent German market guides linked under Sources. "Difference" compares our fixed price with the mid-point of each published range — against the bottom of a range the gap is smaller, against the top it is larger. Rows marked "at published dev rates" are derived from the €110–150/hour developer rates those guides report.

How we compared

The agency ranges above are not our estimates — they come from independently published German market guides, each linked under Sources below. Where a guide publishes a price range for a project type, we compare our fixed package price against the middle of that range, since "typical" means the middle of the market, not its cheapest corner. Where no per-project range exists, we derive one from the €110–150/hour developer rates the same guides report, multiplied by a realistic hour count for that scope.

That method is deliberately conservative. Against the mid-points, only one package in the table lands under a 60% saving — which is why the homepage says "+50%": at least 50%, usually much more.

Why agencies charge more — and why we don't have to

A typical agency quote carries a lot that has nothing to do with your project: account managers between you and the people doing the work, office space in an expensive city, pitching costs recovered across client projects, and a management layer on top of all of it. At published rates of €120 per hour and up, a large share of every invoice pays for that structure.

We are a small senior team working directly with you — no account managers, no juniors learning on your budget, no overhead to recover. The people you talk to are the people who design and build. Same senior-level output, roughly half the cost structure, and the difference goes into the price.

Recurring services: the honest picture

The same market guides put basic agency SEO retainers at €800–1,800 per month and Google Ads management minimums at €500–1,500 per month. Our SEO Starter is a €499 one-time setup and our Google Ads Setup is €299 one-time — a different model rather than a like-for-like discount, built so you own the setup instead of renting it.

Website maintenance is where we are simply at market rate: German care plans run roughly €100–500 per month and our Monthly Maintenance is €299. The +50% claim is about project work — which is where most of your budget goes — not a blanket promise on every line item.

Where we are not 50% cheaper

A Strategy Session at €199 is roughly what one senior agency consulting hour costs (€150–220 published), and commodity work like Hosting Setup or Google Analytics 4 Setup is priced close to what any competent freelancer would charge. There is no structural overhead to undercut on a one-hour task.

We would rather you know that than discover it. The saving is real where it matters — design and build work measured in weeks — and honest where it is small.

Sources

All agency ranges cited above come from these independently published German market guides (in German), checked July 2026.

Frequently asked questions

Want the exact number for your project?

Every package has a fixed public price — and if your project does not fit one, we will quote it with the same maths and none of the overhead.