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— UI / UX Design & Frontend Development
OPAL
Responsive website for a handmade fashion designer. Corporate identity, retina support, lazy loading, custom product photography.
The challenge
OPAL's handmade, hand-painted pieces needed to look and feel premium online, but a generic e-commerce theme was flattening the craftsmanship into just another product grid.
The solution
We built a full identity around the brand's warm gradient palette, with parallax fabric-texture section dividers between categories, custom product photography, and lazy-loaded galleries to keep the rich imagery fast.
The results
100%
custom product photography, no stock imagery
Viral
unplanned traffic spike shortly after launch, far beyond OPAL's usual following
-45%
image payload from lazy loading
5
product categories with dedicated visual identity
