A Mailchimp integration done properly starts with how contacts arrive and where they are stored. Most Mailchimp accounts we inherit have three audiences that should have been one, and tags applied by hand until someone stopped. That is a billing problem as much as a marketing one, since Mailchimp charges per contact per audience. We consolidate onto a single audience, move the distinctions into tags and groups where they belong, map your form fields to merge fields, and wire the store so purchase data reaches Mailchimp rather than being guessed at.
— Mailchimp
Mailchimp Development & Integration
One audience, tagged properly. Signup forms, checkout and store data flowing into Mailchimp with the tags, merge fields and consent record each contact should carry.
What we connect
01
Audience & tag architecture
One audience, with tags and groups carrying the segmentation — instead of paying for the same contact three times.
02
Merge fields & forms
Every form field mapped to a merge field, so a campaign can actually personalise beyond a first name.
03
Consent & double opt-in
Double opt-in configured, consent and timestamp stored, and the unsubscribe path tested end to end.
04
Store & purchase data
WooCommerce or Shopify order data connected, which is what makes abandoned-cart and post-purchase automations possible.
— How it works
Our process.
- 01
Account audit
We count your audiences, duplicate contacts, tags and merge fields first, so you see what the current setup costs you before anything moves.
- 02
Consolidate the audience
Separate audiences merged into one, with the old distinctions moved into tags and groups and every unsubscribe and consent record kept.
- 03
Connect forms & store
Sign-up forms mapped to merge fields with double opt-in, and WooCommerce or Shopify order data flowing into Mailchimp.
- 04
Test signup & send
Real signups, a real send and the unsubscribe path checked end to end, before we hand the account back to you.
Why us for Mailchimp work
- Audience consolidation that lowers the bill as well as the mess
- Consent, source and timestamp stored against every contact
- Purchase data connected, so automations can use what people bought
- Retries and error notifications, so a failed signup is never silent
- Tested with real signups and a real send before handover
— FAQ
Frequently asked questions
Paying for the same contact twice?
Send us your Mailchimp account and what your forms collect — we will straighten it out.