Most “best website builder” lists are written from a free trial and a feeling. This one starts from the things you can check. For eight builders — Wix, Squarespace, WordPress.com, Webflow, Shopify for shops, Framer, Hostinger Website Builder and GoDaddy’s Airo AI Builder — we read the vendor’s own pricing page in October 2026, read the vendor’s own help pages on exporting a site, and then measured ten real, live websites per builder — five for GoDaddy — that each vendor chose to show off in its own showcase. The result is not a single winner, because there is no single website. It is an answer to a narrower and more useful question: for the site you actually need, which builder costs least over time, performs well enough, and lets you leave when you outgrow it. If you are still deciding whether to use a builder at all, start with the bigger question instead and come back here once the answer is yes.
— Top
The best website builder in 2026, measured rather than guessed.
Eight builders, each tested on live sites from its own showcase — with the real price, what the free plan leaves out, and whether you can take your site with you when you leave.
The eight builders at a glance
| Builder | Entry paid plan (billed yearly) | Free plan | Can you take the site with you? | Best for |
|---|---|---|---|---|
| Wix | $17/mo Light (USD, shown for reference) | Yes, with Wix branding and no own domain | No — Wix sites must run on Wix’s servers | Small businesses that want one dashboard for everything |
| Squarespace | €11/mo Basic, plus a 2% online store fee | No — 14-day trial | Partly — layout pages, one blog, text and images as a WordPress file | Design-led portfolios, venues and small shops |
| WordPress.com | €4/mo Personal, plugins included | Yes, on a subdomain, with ads and 1 GB | Yes — content as a standard WordPress file; the whole site with a migration plugin | Blogs and content sites that may move later |
| Webflow | $15/mo Basic (no CMS); $25/mo Premium with CMS | Yes, on webflow.io, 2 static pages | Partly — static code on paid Workspace plans; CMS content as CSV | Design teams and marketing sites |
| Shopify | €24/mo Basic (Irish pricing page) | No — 3-day trial, then €1/mo for 3 months | Partly — products as CSV; theme and checkout stay on Shopify | Online shops |
| Framer | $10/mo Basic | Yes, on a Framer domain, 1 GB bandwidth | No — Framer offers no HTML export | Portfolios and start-up landing pages |
| Hostinger Website Builder | $2.99/mo Premium on a 48-month prepayment; renews at $10.99/mo | No — 14-day trial | Partly — pages, text and images to WordPress; no layout, store or SEO settings | The lowest upfront cost |
| GoDaddy Airo AI Builder | €8.49/mo Starter | Yes, 50 AI credits a month | Yes — the project downloads as a ZIP of files and code | A quick AI-generated first site |
Prices as each vendor’s pricing page showed them to a visitor in the EU in October 2026, monthly rate on yearly billing, before tax. Currencies differ because the vendors do: Wix, Webflow, Framer and Hostinger showed US dollars; Squarespace, WordPress.com, Shopify and GoDaddy showed euros.
What the showcase sites measured
| Builder | Sites with real-user data passing Core Web Vitals | Readable text in the HTML before JavaScript | ||
|---|---|---|---|---|
| Hostinger Website Builder | 77 | 1,202 KiB | None in the data | 10 of 10 |
| GoDaddy Airo AI Builder | 75 | 1,119 KiB | None in the data | 1 of 5 |
| Wix | 68 | 2,957 KiB | 1 of 2 | 10 of 10 |
| Framer | 65 | 2,172 KiB | 4 of 8 | 10 of 10 |
| WordPress.com | 63 | 2,038 KiB | 3 of 5 | 9 of 9 checked |
| Shopify | 49 | 5,809 KiB | 9 of 10 | 10 of 10 |
| Squarespace | 43 | 4,012 KiB | 2 of 5 | 10 of 10 |
| Webflow | 36 | 6,851 KiB | 2 of 8 | 10 of 10 |
Ten live sites per builder, taken from each vendor’s own showcase or customer pages and checked for the platform’s signature before testing; GoDaddy’s showcase yielded five. PageSpeed Insights, mobile, median of three runs per site; real-user data from the Chrome UX Report where the site has enough traffic to be included. Measured 2 October 2026; medians rounded to whole numbers.
The short answer
There is no best website builder in the abstract, but there is a best one for most common jobs, and the choice is usually made by three things: what the site has to do, what it costs after the first year, and how hard it is to leave. Speed matters too, and it is the one most lists never check. In our measurement Hostinger’s showcase sites scored best on mobile, at a median of 77, and Webflow’s worst, at 36 — though Webflow’s sample is large companies’ marketing sites, and not one of the 75 sites we tested reached 90.
For a small business that wants a brochure site, bookings and a few products in one dashboard, Wix is the safe default. For a design-led site where the look is the product — a portfolio, a restaurant, a craft workshop — Squarespace. For anything built around writing, or any site you may one day want to move, WordPress.com, because it is the only builder here whose export is a standard format that a whole ecosystem can read. For a shop, Shopify. For a design team that wants control over every pixel and a proper CMS, Webflow; for a designer’s portfolio or a start-up landing page, Framer.
Hostinger and GoDaddy compete on a different axis. Hostinger has the lowest headline price of the eight, as long as you read the renewal line. GoDaddy’s Airo AI Builder generates a site from a description and, unusually, lets you download the project as code. Each has a section below, with its real price, what its free plan leaves out, and its honest limit.
How we measured
For every builder we went to the vendor’s own showcase: Wix’s blog of site examples, Squarespace’s showcase, the WordPress.com blog’s 2026 round-up of sites, Webflow’s customer stories, Shopify’s store examples, Framer’s community gallery, Hostinger’s example articles and GoDaddy’s post on sites built with Airo. We took ten live sites from each and checked every one before testing it — the generator tag, the response headers or the platform’s own asset CDN in the page source. A site that did not show its builder’s signature was dropped.
That check removed more sites than we expected. On Squarespace’s showcase, one site now returns a 404 and another is no longer on Squarespace at all. On Hostinger’s own example pages, two sites turned out to be WordPress and one had moved to Squarespace. A few names on Webflow’s customer page did not serve their homepage from Webflow. GoDaddy’s showcase post names seven projects; we could verify five, and GoDaddy itself describes two of those as apps rather than websites. We kept a record of the evidence for every site that made the list.
Each site’s homepage then went through Google’s PageSpeed Insights on mobile, three runs per site, and we kept the median, because a single run is not a fact — the same approach as our speed study of 40 agency websites. Page weight comes from the Lighthouse report inside each run. Where a site has enough real visitors to appear in the Chrome UX Report, we also recorded whether it passes Core Web Vitals for real users over the previous 28 days, which matters more than any lab score.
Showcase sites are each vendor’s best foot forward, so treat these numbers as a ceiling, not an average. The samples are also not like for like: Webflow’s customer stories are mostly large companies with in-house teams, while Wix, Squarespace and Hostinger showcase small businesses and portfolios, often built by their owners. Ten sites per builder is enough to see a pattern, not to rank builders to the decimal point.
What the speed numbers say
Across the eight builders, the showcase medians ran from 36 for Webflow to 77 for Hostinger, and not one of the 75 sites reached Google’s green band of 90; the best single sites, one on Wix and one on Hostinger, scored 88. Three builders’ medians fell below 50: Webflow, Squarespace at 43 and Shopify at 49. Median page weight ran from 1,119 KiB on GoDaddy and 1,202 KiB on Hostinger to 5,809 KiB on Shopify and 6,851 KiB on Webflow.
The largest independent dataset points the same way on some builders and the other way on others. The HTTP Archive’s 2025 Web Almanac, built on its July 2025 crawl, found Wix had the highest median mobile Lighthouse score of any CMS at 64, followed by Webflow at 58 and Shopify at 52, with WordPress at 41. Squarespace was among the lowest on mobile, at 30–32, and produced the heaviest pages of any platform, a median of 3,974 KB. Yet real users rated Squarespace well where it counts: 96% of its sites had a good Interaction to Next Paint, the best of any platform. Our sample agreed on Squarespace, near the bottom again, and disagreed on Webflow and Shopify, whose showcase sites — big brands’ marketing sites and full shops — came out lowest; Hostinger and GoDaddy, for which the Almanac gives no figure, came out on top on the lightest pages in the test.
The two numbers measure different things, and the gap between them is the point. A PageSpeed score is a lab test of one simulated visit; Core Web Vitals from the Chrome UX Report are what real visitors experienced. If you want to know which of those Google actually uses, read Core Web Vitals explained, and before you chase a perfect lab score on a builder, read what a 100 PageSpeed score really means.
One more measurement matters for search in 2026: whether a page’s text is in the HTML the server sends, or only appears after JavaScript runs. Google renders JavaScript, but it says plainly that not all bots can, and server-side rendering is still the safer choice. On our check, the showcase sites of seven builders sent their text and links in the HTML. GoDaddy’s did not: four of its five showcase sites returned HTML with no links and no readable text until JavaScript ran.
Wix: the safe default for a small business
Wix lists four paid plans, billed yearly: Light at $17 a month, Core at $29, Business at $39 and Business Elite at $159, with storage rising from 2 GB to unlimited. Wix shows the dollar prices “for reference only” — the currency and amount vary by location, and tax is added at checkout. There is a 14-day money-back guarantee, and every paid plan includes a domain free for the first year. Read the plan list carefully: payments, e-commerce and scheduling appear from Core upwards, not on Light.
The free plan is real and has no time limit. It gives you hosting, the drag-and-drop editor and the templates, but the site carries Wix branding and cannot use your own domain — removing both is what a Premium plan is for, in Wix’s own words. That makes it a decent place to build and test, and a poor place to run a business from.
On speed, Wix made the largest year-on-year gain of any platform in the 2025 Web Almanac: 74% of Wix sites on mobile passed Core Web Vitals, up from 55% a year earlier. Its ten showcase sites had a median mobile score of 68 on 2,957 KiB, the third-best median in our test; only two had enough traffic for real-user data, and one of those passes Core Web Vitals. SEO controls are solid for a builder: you can edit the robots.txt file and keep individual pages out of search results from the editor.
The honest limit is leaving. Wix says it directly: because Wix is a SaaS platform, your site must run on Wix’s servers and cannot be exported to another host. The content belongs to you, but the site as a working thing does not travel. Plan on a rebuild if you ever move.
Squarespace: the strongest templates, at the heaviest weight
Squarespace has three plans, shown in euros to an EU visitor, paid annually: Basic at €11 a month, Core at €17 and Advanced at €29, or €15, €24 and €42 paid monthly. Annual billing includes a free domain for the first year. The fees are where the plans differ: Basic takes a 2% fee on online store sales and 7% on digital content and memberships; Core drops the store fee to 0% and the memberships fee to 5%; Advanced takes 0% on both. Custom CSS and JavaScript, and unlimited contributors, start at Core.
There is no free plan. Squarespace says so on its pricing page, and offers a 14-day free trial instead, with no credit card. That is honest, but it means a Squarespace site costs money from the day it goes live.
Squarespace’s templates are the reason people choose it, and they are also why its pages are heavy. The Web Almanac measured a median mobile page weight of 3,974 KB, the heaviest of any platform it tracked, and a mobile Lighthouse median in the low 30s — yet real users rated interactivity and layout stability on Squarespace among the best of any platform. Our ten showcase sites agree on weight: a median of 4,012 KiB and a mobile score of 43, with eight of the ten below 50; of the five with real-user data, two pass Core Web Vitals.
Leaving is possible, but partial. The export produces a WordPress-format XML file with layout pages, one blog with its posts and comments, and text and image blocks. Store pages, products, portfolio and index pages, video and audio blocks, drafts, style settings and custom CSS do not export. You keep the words and pictures; you rebuild the site.
WordPress.com: the builder you can actually leave
WordPress.com is the hosted, managed version of WordPress, run by Automattic. Its plans, billed yearly and shown in euros before tax, are Personal at €4 a month, Premium at €8, Business at €25 and Commerce at €45; paid monthly, the same plans cost €9, €18, €40 and €70. Longer terms are cheaper still — the pricing page quotes Personal from $2.75 a month on a three-year term. Every annual plan includes a domain for the first year; monthly plans do not.
The detail most comparisons miss is plugins. WordPress.com allows plugin installation on every paid plan, from Personal up — more than 60,000 of them, including the SEO plugins self-hosted WordPress sites rely on. Real-time backups, SSH and the developer tools start at Business.
The free plan is permanent and limited: a wordpress.com subdomain, 1 GB of storage, basic stats for the last seven days, no plugins, no custom domain — and WordPress.com shows its own ads to your visitors. Its showcase sites had a median mobile score of 63 on 2,038 KiB, and three of the five with real-user data pass Core Web Vitals.
Where WordPress.com wins outright is leaving. Its export is a standard WordPress XML file of your posts, pages, comments, categories and tags, which self-hosted WordPress and many other platforms can import; to take the whole site, design and all, WordPress.com points you to a migration plugin, which every paid plan can now install. No other builder here gives you that much of your site in a format the rest of the web can read.
Webflow: control for designers, at a designer’s price
Webflow prices sites in US dollars, per site, plus tax. The free Starter plan gives you a webflow.io address, two static pages, 1 GB of bandwidth, 50 form submissions and a limited CMS. Basic, at $15 a month billed yearly, adds your own domain and up to 300 static pages but no CMS. Premium, marked as new on the pricing page, starts at $25 a month billed yearly and adds the CMS and site search, with a bandwidth selector that starts at 50 GB. Larger organisations move to the Team plan at $2,500 a month on an annual contract.
Webflow is the builder where a designer stops fighting the tool. You work with real layout and styling concepts rather than drag-and-drop boxes, and the 2025 Web Almanac put Webflow second only to Wix for median mobile Lighthouse scores. Our sample, which is large companies’ marketing sites, came out lowest of the eight: a median mobile score of 36 on 6,851 KiB, seven of the ten below 50, and two of the eight with real-user data passing Core Web Vitals. That says more about what big marketing teams put on a homepage than about Webflow, but it shows the tool does not stop them.
Export is the most complete of the closed builders, and still not complete. On a paid Workspace plan — the team subscription, separate from the site plan — you can download the HTML, CSS, JavaScript and images and host them anywhere, with no attribution. What does not come with it: CMS content and pages, e-commerce, user accounts, forms, site search, password protection and every language but the primary one. CMS collections export separately as CSV. You get a static copy of the design and your content in a spreadsheet; you do not get a working site.
The honest limit is the learning curve and the bill as the site grows. Webflow rewards people who already think like designers or front-end developers, and the CMS, localisation and analytics are paid steps up. For a small business owner editing their own site, it is often more tool than the job needs.
Shopify: the builder for selling, not for brochures
Shopify belongs in this list only for shops, and for shops it is the reference point. Its Irish pricing page, in euros, lists Basic at €24 a month billed yearly (€32 monthly), Grow at €69 (€92), Advanced at €289 (€384) and Plus from €2,100 a month. There is no free plan: you get a three-day trial and then three months at €1 a month.
What you are paying for is the checkout, the payments, the stock and the order handling, all of which Shopify runs well and keeps up to date. A brochure site on Shopify works, but you would be paying shop prices for a site that sells nothing. Its ten showcase stores had a median mobile score of 49 on 5,809 KiB, the second-heaviest in our test, and yet nine of the ten pass Core Web Vitals for real shoppers, the best real-user result of any builder here. The lab punishes a full shop homepage; the people actually shopping on it are mostly fine.
Leaving is about data, not design. Products export to a CSV file, which is also how Shopify suggests moving them to another Shopify store or editing them in bulk. The theme, the apps and the checkout are part of the Shopify subscription, not files you can run elsewhere. Our Shopify page covers how we build on it, and our Shopify Store is €999 for the setup, with the Shopify subscription paid directly to Shopify.
Framer: the fastest way to a striking portfolio
Framer prices in US dollars on yearly billing: Free, Basic at $10 a month and Pro at $30 a month, with extra editors at $20 a month each. The free plan publishes to a Framer domain with 1 GB of bandwidth and a small allowance of AI credits. Basic adds your own domain, 30 pages, two CMS collections and 50 GB of bandwidth. Pro raises that to 150 pages, ten collections and 100 GB, and adds a staging environment.
One SEO detail is worth reading twice: on Framer’s pricing page, site redirects are listed as a Pro feature. If you are moving an existing site to Framer, you need redirects from the old addresses to keep the rankings you have, which puts any serious migration on the $30 plan.
Framer is built for designers, and its sites show it: motion, typography and layout that would take a developer days elsewhere. Its ten showcase sites had a median mobile score of 65 on 2,172 KiB, and four of the eight with real-user data pass Core Web Vitals.
The honest limit is that you cannot leave with the site. Framer says so in its help centre: it does not offer HTML export for self-hosting, because its sites rely on Framer’s own rendering, image and font services. Community plugins exist that copy a published site into code, but they are not Framer’s product and not something to plan a business on.
Hostinger Website Builder: the lowest price, if you read the renewal
Hostinger’s pricing page shows the website builder from $2.99 a month on its Premium plan, and $3.99 on Unlimited. Both figures depend on paying for 48 months upfront: Premium is $143.52 for four years, against a regular price of $575.52, and then renews at $10.99 a month; Unlimited is $191.52 for four years and renews at $16.99 a month. Hostinger states that all plans are paid upfront and the monthly rate is the total divided by the months.
So the cheapest builder on the list is also the one where the first price and the long-term price are furthest apart. It is still inexpensive after renewal, but compare it on the renewal rate, not the headline. It is not free: there is a 14-day trial, and publishing requires a paid plan, with a 30-day money-back guarantee.
The builder itself is straightforward, AI-assisted, and aimed at people who want a site this afternoon. Its ten showcase sites had the best median mobile score in our test, 77, on 1,202 KiB, the second-lightest; none of them has enough traffic to appear in Google’s real-user data, so there is no Core Web Vitals verdict to report.
Leaving is partial. Hostinger can export a builder site to WordPress: regular pages, text, images and other files come across, but the style and layout, the online store, integrations, forms and collected submissions, and SEO settings do not. That last one matters: the titles and descriptions you wrote for search have to be written again.
GoDaddy Airo AI Builder: a site from a sentence
GoDaddy’s website builder is now Airo AI Builder: you describe the business, and it generates the site. Shown in euros to an EU visitor, the paid plans are Starter at €8.49 a month billed annually, Professional at €19.99 and Ultimate at €84.99, rising to €16.99, €42.99 and €169.99 on monthly billing. There is a free plan with 50 AI credits a month and no credit card. Credits power both building and running the project, expire at the end of each billing cycle and do not roll over, so a plan’s real capacity depends on how much you ask it to do.
Airo’s surprise is on lock-in. GoDaddy documents a Download Project option that saves your site or app as a ZIP of files and code, which you can edit, back up or move to other hosting — the opposite of most closed builders.
The honest limit showed up in the HTML. Four of the five showcase sites we could verify sent HTML with no links and no readable text; the page only exists once JavaScript runs. Google can render that, but Google itself notes that not all bots can run JavaScript, and those see an empty page. In the lab they did well — a median of 75 on 1,119 KiB, the lightest pages in the test — and none has enough traffic for real-user data.
If an AI-generated site is what you are considering, what an AI website builder actually gives you covers the trade-offs in more depth than one section can.
What a free website builder really includes
“Free website builder” is one of the most searched phrases in this whole category, and the honest answer is that five of these eight have a free plan and three do not. Wix, WordPress.com, Webflow, Framer and GoDaddy let you publish without paying. Squarespace and Hostinger give you a 14-day trial, and Shopify a three-day trial followed by three months at €1.
The free plans share the same three limits, in different proportions. You cannot use your own domain: the site lives at an address on the builder’s domain. The builder advertises itself: Wix adds its branding, and WordPress.com shows its own ads to your visitors. And capacity is capped: Webflow’s free plan allows two static pages and 50 form submissions, Framer’s 1 GB of bandwidth, WordPress.com’s 1 GB of storage with no plugins, and GoDaddy’s 50 AI credits a month.
A free plan is a trial with no end date, not a website you can run a business on. It is the right tool for building something before you pay, for a personal project, or for testing whether a builder suits you. The moment the site carries your business name, you need your own domain, and that means a paid plan — which is where the comparison in the table above actually starts.
When you do pay, look at three numbers, not one: the monthly rate on yearly billing, the rate you will pay after the first term — the gap is largest on Hostinger — and any fee taken from sales, which is where Squarespace’s Basic plan and Shopify’s card rates add up. Our guide to what a website costs puts those subscriptions next to what an agency-built site costs.
Wix vs Squarespace
This is the comparison most people are really making, and the two are closer than their marketing suggests. Both are all-in-one: hosting, templates, a store, bookings, a domain for the first year, and no way to take the site elsewhere as a working site. Squarespace’s cheapest annual plan costs less than Wix’s; Wix has a free plan to start on, and Squarespace does not.
Squarespace wins on design discipline. Its templates make it hard to build something ugly, which is exactly what a photographer, a restaurant or a small shop with good pictures needs. Wix wins on breadth: more apps, more ways to add bookings, events and memberships, more freedom to move things around — which also means more freedom to make a mess.
On speed, the independent data favours Wix in the lab and Squarespace with real users on interactivity, and Squarespace’s pages are much heavier. Our showcase sample agrees: Wix’s median was 68 on 2,957 KiB, Squarespace’s 43 on 4,012 KiB, though with so few of them in Google’s real-user data — two Wix sites, five Squarespace — the pass rates say little. Choose Squarespace if the look matters most and you will not need much beyond it; choose Wix if you expect to keep adding features.
Wix vs WordPress
First, which WordPress. WordPress.com, in this list, is a hosted builder with plans from €4 a month. Self-hosted WordPress is free software you install on hosting you pay for and maintain yourself — the version behind most of the 64% of CMS sites on mobile that the Web Almanac counts as WordPress. Our WordPress page covers when we build on it, and headless CMS vs WordPress covers when we would not.
Against Wix, WordPress.com’s advantage is that what you build stays portable: a standard export, any of over 60,000 plugins from the Personal plan, and the option to move to any WordPress host later. Wix’s advantage is that everything is in one place and nothing needs updating, choosing or combining.
In the independent data, Wix sites pass Core Web Vitals far more often than WordPress sites as a whole — 74% against 45% on mobile — though that WordPress figure is dominated by self-hosted sites on every kind of hosting. In our showcase sample the two were close: a median of 68 for Wix and 63 for WordPress.com, with WordPress.com’s pages the lighter, at 2,038 KiB against 2,957 KiB. If you want simplicity and expect to stay, Wix; if you want to own the site in a form that can move, WordPress.
Can you take your site with you?
Before you pick a builder, find out what you can take with you when you leave — because that, not the monthly fee, is what the choice really costs. Every builder here makes it easy to arrive. Very few make it easy to go, and the difference only becomes visible when you have outgrown the platform and are paying for a rebuild.
Ranked by what their own help pages say you can take: WordPress.com gives you a standard export and allows full-site migration plugins; GoDaddy’s Airo lets you download the project as code; Webflow exports static code on Workspace plans and CMS content as CSV; Squarespace and Hostinger export pages, text and images but not the design or the store; Shopify exports the products; Wix and Framer do not export the site at all.
None of this means a closed builder is a mistake. A small site that will be rebuilt in three years anyway loses little by being locked in. It does mean the decision belongs at the start, not at the end. If you have already reached the end, a move between platforms is a rebuild plus a redirect from every old address, and how to build a website walks through the build itself, whichever way you go.
When a builder is the wrong tool
Builders are excellent at what they are built for, and every one of them hits a ceiling: an integration its app store does not offer, a page structure its templates cannot express, a performance problem you cannot reach because the code is not yours. If you are still asking whether you need a builder or a custom site, our website builder vs custom website guide is the place to answer that first.
The signs that you have outgrown one are concrete. The site has to talk to your CRM, your stock or your invoicing. You are paying for three apps to do what one feature would. You need several languages with proper URLs and SEO for each. Or the speed numbers in your own Search Console stay red whatever you change.
At that point, the comparison is not between builders but between a builder subscription and a site you own. Our Business Website is €1,999 for a custom-designed site of up to ten pages, built to a 90+ Lighthouse score, and our web development page covers larger builds. And if the honest answer is that a builder plan does the job, we will say so.
Sources
Every price, plan limit and export rule above comes from the vendor’s own pricing or help page, read in October 2026 from an EU connection; prices vary by country and change often, so confirm before you buy. The independent performance figures come from the HTTP Archive’s 2025 Web Almanac. Each showcase site was checked for its builder’s signature in the page source or response headers before it was measured.
- Wix — Plans and pricing ↗
Light $17, Core $29, Business $39 and Business Elite $159 a month on yearly subscriptions, USD shown for reference, prices vary by location, tax extra; 14-day money-back guarantee; payments and e-commerce listed from Core up; a Premium plan is needed to connect your own domain and remove Wix branding.
- Wix Help Center — Exporting or embedding your Wix site elsewhere ↗
States that because Wix is a SaaS solution, a Wix site must run on Wix’s servers and cannot be moved to another host; you can connect a domain bought elsewhere.
- Wix Help Center — Editing your site’s robots.txt file ↗
The robots.txt file can be edited in the SEO dashboard’s Robots.txt Editor, and individual pages can be kept out of search results from the site’s editor.
- Squarespace — Pricing ↗
Basic €11, Core €17 and Advanced €29 a month paid annually, or €15, €24 and €42 monthly (EU view); store fees of 2%, 0% and 0% and digital content fees of 7%, 5% and 0%; custom CSS and JavaScript from Core; no free plan, 14-day free trial; free domain for a year on annual plans.
- Squarespace Help Center — Exporting your site ↗
Exports a WordPress-format .xml file with layout pages, one blog with its posts and comments, text and image blocks; store, portfolio, index and album pages, audio, video and product blocks, drafts, style settings and custom CSS do not export.
- WordPress.com — Pricing and plan FAQ ↗
Personal €4, Premium €8, Business €25 and Commerce €45 a month billed yearly, excluding taxes (€9, €18, €40 and €70 monthly); from $2.75 a month on a three-year term; plugins on every paid plan; free plan with a subdomain, 1 GB, seven days of stats, no plugins or custom domain, and ads shown to visitors; real-time backups on Business and above.
- WordPress.com Support — Export your website’s content ↗
Exports posts, pages, comments, categories and tags as a standard WordPress XML (WXR) file with links to media, importable by WordPress and other platforms; theme, customisations and plugins are not included, and a migration plugin is recommended to move the whole site.
- Webflow — Pricing ↗
Free Starter (webflow.io domain, 2 static pages, 1 GB bandwidth, 50 form submissions, limited CMS); Basic $15 a month billed yearly, no CMS; Premium from $25 a month billed yearly with CMS and site search; Team from $2,500 a month on an annual contract; USD, per site, plus taxes.
- Webflow Help Center — How do I export my Webflow site code? ↗
Code export of HTML, CSS, JavaScript and assets is available only on paid Workspace plans, not Site plans; CMS, e-commerce and user accounts content, forms processing, site search, password protection, code components and localised content are not included; CMS collections can be exported as CSV.
- Shopify — Pricing (Ireland) ↗
Basic €24, Grow €69 and Advanced €289 a month paid yearly (€32, €92 and €384 monthly), Plus from €2,100 a month; three-day free trial, then €1 a month for three months.
- Shopify Help Center — Exporting products ↗
Products can be exported to a CSV file for backup, moving them to a new Shopify store, or bulk editing in a spreadsheet.
- Framer — Pricing ↗
Free, Basic $10 and Pro $30 a month on yearly billing; extra editors $20 a month; free plan on a Framer domain with 1 GB bandwidth; Basic 30 pages, 2 CMS collections, 50 GB; Pro 150 pages, 10 collections, 100 GB, staging, and site redirects listed as a Pro feature.
- Framer Help — Can I export my website to HTML and self-host it? ↗
States that Framer does not offer HTML export for self-hosting or any way to download a published site as static files, because its sites rely on platform-managed rendering and optimisation services.
- Hostinger — Website Builder pricing and FAQ ↗
Premium $2.99 a month on 48 months paid upfront ($143.52, regular $575.52), renewing at $10.99 a month; Unlimited $3.99 ($191.52 for 48 months), renewing at $16.99; all plans paid upfront; not free, with a 14-day trial; 30-day money-back guarantee.
- Hostinger Help — Switching from Hostinger Website Builder to WordPress or another CMS ↗
Regular pages, text, images and other files can be exported to WordPress; website style and layout, the online store, integrations, forms, collected submissions and SEO settings cannot.
- GoDaddy — Airo AI Builder plans ↗
Starter €8.49, Professional €19.99 and Ultimate €84.99 a month billed annually, or €16.99, €42.99 and €169.99 monthly (EU view); a free plan with 50 AI credits a month and no credit card; credits expire each billing cycle and do not roll over.
- GoDaddy Help — Download my Airo AI Builder files and code ↗
Download Project in an Airo site’s settings saves it as a ZIP of files and code that can be backed up, edited locally or moved to other hosting products.
- HTTP Archive — Web Almanac 2025, CMS chapter ↗
July 2025 crawl. Mobile Core Web Vitals pass rates: Duda 85%, Wix 74% (from 55%), WordPress 45%. Median mobile Lighthouse scores: Wix 64, Webflow 58, Shopify 52, WordPress 41; Squarespace among the lowest at 30–32. Squarespace heaviest at a 3,974 KB median mobile page, and best for good INP at 96%. WordPress 64.3% of mobile CMS usage.
- Google — About PageSpeed Insights ↗
PageSpeed Insights reports lab data from Lighthouse and field data from the Chrome UX Report over the previous 28 days at the 75th percentile; good thresholds are LCP up to 2.5 s, INP up to 200 ms and CLS up to 0.1; lab results vary between runs.
- Google Search Central — JavaScript SEO basics ↗
Google processes JavaScript pages in three phases — crawling, rendering and indexing — notes that not all bots can run JavaScript, and calls server-side or pre-rendering still a great idea for users and crawlers.
— FAQ
Frequently asked questions
Not sure a builder will hold your business?
Tell us what the site has to do. If a builder plan is enough, we will say which one; if it is not, we will quote a site you own outright.