Facebook Ads Agency — Meta & Instagram Ads

— FAQ

Frequently asked questions

• How much should I budget for Meta Ads?+

  We usually recommend starting with at least €500–€1,000/month in ad spend so the campaigns can learn and optimise. Management is a separate fee, and we will suggest a budget based on your goals and audience.

• Is the ad creative included?+

  Yes. Creative is where most Meta campaigns are won or lost — we produce the static and video ads designed to stop the scroll and drive action.

• Should I run Google Ads or Meta Ads?+

  Google Ads captures existing demand (people searching); Meta Ads creates demand (reaching people before they search). Many businesses benefit from both — we will advise on the right mix for your goals.

• Do you run Instagram ads as well as Facebook ads?+

  Yes. Facebook and Instagram run from the same Ads Manager, so one campaign can serve both, with creative cut for feed, Stories and Reels. We read results by placement and move budget to where your buyers actually respond.

• Can you set up our Meta Ads account and first campaign?+

  Yes. We configure Business Manager and the Pixel, research the audiences and build the first campaign with its creative and conversion tracking. It is available on its own as the fixed-price Meta Ads Setup package. The ad budget is paid directly to Meta, and we never take a cut of it.

• Can you take over Facebook campaigns we are already running?+

  Yes. We start with the Pixel and the Conversions API, because most struggling accounts are optimising on incomplete data, then move to audiences and creative. Ongoing work across Meta and Google is part of our digital marketing service.