Google Ads Agency

— FAQ

Frequently asked questions

• How much should I budget for Google Ads?+

  For most small and mid-size businesses we recommend starting with at least €500–€1,000/month in ad spend so campaigns have room to gather data and optimise. Management is a separate fee. We will recommend a budget based on your market and goals.

• How soon will I see results?+

  Google Ads can drive traffic and leads within days of launch. The first few weeks are about gathering data and optimising, after which performance and cost per acquisition steadily improve.

• Do you build the landing pages too?+

  Yes — and it makes a big difference. We build fast, focused landing pages designed to convert ad traffic, so your budget is not wasted on a weak destination.

• Can you set up a Google Ads account from scratch?+

  Yes. We set up the account and GA4 conversion tracking, research the keywords and build the first Search campaign, so it is measurable from the first click. That work is also available on its own as the fixed-price Google Ads Setup package. The ad budget is paid directly to Google, and we never take a cut of it.

• Can you take over a Google Ads account that is already running?+

  Yes. We start with the search terms, negative keywords, conversion tracking and Quality Score, because that is where most of the waste in an inherited account sits. A low Quality Score makes every click cost more; our guide to Google Ads Quality Score explains what each part is worth. The account keeps its history, so nothing starts from zero.

• Should we advertise on Google Ads or Meta Ads?+

  Google Ads reaches people who are already searching for what you sell; Meta Ads reaches them before they search. Which one pays back sooner depends on your market and what a click costs in it. We compared both, with real figures, in Google Ads vs Meta Ads: what each really costs.