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— UI / UX Design & Frontend Development
Magento 2 Sportstech PLP
Product listing page for the new Sportstech e-commerce website. UX validated with Hotjar heatmaps, includes AR product preview built on Magento 2.
The challenge
Sportstech sells large, high-ticket home-gym equipment purely online — shoppers cannot try an elliptical or treadmill before buying, which was holding back conversion and driving returns on big SKUs.
The solution
We rebuilt the Magento 2 product page around an AR "view it in your room" preview, richer lifestyle photography blocks and an always-visible spec comparison table, validating every change against Hotjar heatmaps.
The results
1
AR "view in your room" preview built directly into the PLP
3
validation rounds run against real Hotjar heatmaps before launch
1
spec comparison table added so shoppers self-serve fit questions
1
Instagram community feed built into the PLP
