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— UI / UX Design & Frontend Development
Automated Black Friday LP
A fully automated landing page for a series of Black Friday events — banners switch per event schedule, with countdowns, multilanguage and calendar integration.
DevelopmentE-commerceUI / UX DesignLanding PageAutomationJavaScript
The challenge
Black Friday actually runs as four back-to-back events over two weeks — the marketing team needed the page to update itself for each phase without a developer manually swapping banners at midnight.
The solution
We built a single page driven entirely by the event schedule — countdowns, hero banners and featured product grids switch automatically per phase, with one-click "save the date" calendar integration and a co-branded cross-sell block. The same approach is now a package of its own: the Black Friday Booster.
The results
0
manual banner swaps needed during the sale
4
automated event phases in one page
3
calendar platforms supported — Google, Outlook, Yahoo
2
locales supported on the automated page
